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Sustainable Wildlife Enterprises (SWE) trials are an initiative by the Rural Industries Research and Development Corporation ( RIRDC). They seek to integrate Australia's native wildlife into existing agricultural enterprises. A strategic plan has been prepared and implementation requires the testing of alternative production systems. Nature-based tourism and commercial utilisation of native plants and animals, assessed at trial sites in western NSW and Queensland, are being used to determine whether assigning a value to these resources can provide an incentive for landholders to protect and restore wildlife habitat, landscapes and biodiversity, and therefore bring about positive changes in landscape health and agricultural sustainability.