For beef to compete in today’s marketplace, both domestic and export, cattle breeders must better understand marketing. Meeting the needs of the customer is something that every successful business must continually strive to do. Producing a product for a market rather than producing a product and trying to find a market for it are two separate activities. The latter activity has been the area that most beef producers have participated in rather than the former. For success in the remaining portion of this century, and for survivability for the next, cattle producers must target the market more effectively and alter breeding and feeding practices to assure complete compliance with the specifications called for from their customers.
Articles, citations, reports, websites, and multimedia resources focused on rangeland ecology, management, restoration, and other issues on American rangelands.