Promotional marketing is crucial to the survival of the agriculture industry.
Less than 2 percent of the national population is actively involved in agriculture
production. The percentage drops more every day. Advertising is one of the few
proven methods that can help producers maintain, enhance or diversify their
operations. Countless consumer surveys have found that people tend to buy from
a company or source they have heard about previously. The key to designing an
effective marketing approach is to understand the elements, alternatives and
target audience. The key to implementing a successful approach is to use a
flexible and affordable technique that fits you, your product and your target
audience.(source introduction)
Articles, citations, reports, websites, and multimedia resources focused on rangeland ecology, management, restoration, and other issues on American rangelands.