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Sustainable use of wildlife has become equated with exploitation of animal products (meat, skin or feathers) and/or removal of wild progenitors into the pet trade. This consumption of the wildlife is therefore largely ex situ and so removes nutrients and energy from the rangelands. Demand for lethal or a removal action is often driven by the severity of the perceived conflict between the wildlife and other enterprises, especially agriculture, rather than for the resulting products. Such uses also raise community concerns about humane treatment of animals and a valuing of the natural heritage. Wildlife-based tourism, as part of the valuable and growing nature-based or ecotourism industry in Australia, is an in situ use that may be a more ecologically sustainable and economically twble option for use of rangeland wildlife. This paper examines these possibilities and their problems with a focus on the commercial kangaroo industry and the use of arid-zone mammals, birds and reptiles for pets. It provides new evidence that wildlife-tourism based on free-living kangaroos in the rangelands is both feasible and in demand. This industry should be given advocacy in the on-going debate on the management and future of the rangelands. Key words: kangaroos, wildlife management, wildlife tourism, game harvesting