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Innovation in Outreach

Creating short, engaging videos to share your rangeland knowledge

Date & Time (Pacific):
May 14, 2026 10:00am

Webinar Summary:
Looking for a practical way to reach new audiences with rangelands and natural resources information? Short-form videos generate 2.5x more engagement than long-form content. 

Come learn about a case study where crowd-sourced video is being used to support outreach for the 2026 International Year of Rangelands and Pastoralists during a FIFA World Cup year. We will also outline best practices for creating short videos that hold attention and support current outreach objectives.

Presented by:

Elena G. Dosamantes, PhD Candidate - Ecology, Management, & Restoration of Rangelands, University of Arizona

Levy Randolph, Communications Manager, Department of Agricultural, Food, and Resource Economics, Michigan State University

For more information, explore the online technology resources and other webinars. 

All Technology Resources

This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37490-WS3PD through the Western Sustainable Agriculture Research and Education program under project number WPDP23-007. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.