Brand (rangelands)

(1) (v.) To mark the skin or wool of an animal in a distinctive pattern, by use of a hot or cold iron, chemical, paint, or other means to designate ownership or to identify individual animals for registration or management purposes. cf. marking, tagging, (2) (n.) The mark so made.

Source
Society for Range Management. 1998. Glossary of terms used in range management, fourth edition. Edited by the Glossary Update Task Group, Thomas E. Bedell, Chairman. Used with permission.