Rangeland Ecology & Management

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Reaching Underserved and Nontraditional Audiences with RREA Programs

Watch the Webinar

Date & Time (Eastern): 
Oct 22 2020 - 1:00pm

Webinar Summary:

Extension educators develop programs with audiences in mind. These are the folks whose needs we aim to meet, to whom we market our programs, and with whom we engage. Some audiences are willing, eager, and reliable. And some we hope to reach, but haven’t yet figured out the best way to do so. A few we might not even have considered as potential audiences. How can we design appropriate programs and attract audiences who might be new to our Extension activities? How can we build partnerships with organizations that can support a suite of new programs? Similarity between the change agent and the audience is one of the cornerstones of Extension -- how can we work successfully with people who don’t look like us?

Reference Materials:  

This webinar will highlight:

Dr. Jewel Bronaugh, Commissioner of the Virginia Department of Agriculture and Consumer Services, RREA Programs and the 1890 Land Grant Institution.

Ms. Tiffany Hopkins, Coordinator, Women Owning Woodlands Network and Master Woodland Manager program, Oregon State University, Reaching New Audiences: A case study featuring the Women Owning Woodlands Network