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On Friday, March 5, 2021, the Department of Animal Sciences & Industry at Kansas State University will proudly continue its tradition of the KSU Cattlemen's Day. Unfortunately, due to continued concerns around the COVID-19 situation, event size limitations, and standing by the department's commitment to keeping the safety of participants as its top priority, it was decided to not host the trade show in 2021 and the program has been moved online. This year’s featured speakers — Dr. Jayson Lusk, Jason Rumley and Robert Norris — will summarize how the COVID-19 pandemic affected the U.S. beef industry from the producer and processor and beyond.