Rangeland Ecology & Management

Get reliable science

THE INTERNET ON THE RANGE: PATTERNS OF INTERNET USE BY RANCHERS IN COLORADO AND WYOMING
Author
Ghajar, Shayan M.
Fernandez-Gimenez, Maria E.
Publisher
Society for Range Management
Publication Year
2014
Body

The internet is one of the fastest-spreading innovations in the history of humankind. The World Wide Web has the potential to be an effective tool of communication and outreach for the dissemination of range-related information. However, little is known about the extent and patterns of use of the internet by ranchers, and more information is needed for outreach personnel to best determine how to use the internet to provide ranchers with timely information. This study uses data from a mail survey to describe and analyze internet use patterns by ranchers in Colorado and Wyoming. Our research addresses four primary questions: How many ranchers use the internet to inform their ranch management decisions; what types of information are ranchers most likely to seek online; what are the primary obstacles to ranchers' use of the internet; and how important is the internet for the day-to-day management of ranches in Colorado and Wyoming? We hypothesize that ranchers with greater numbers of livestock, more education, and younger ranchers will rely on the internet most heavily. We also hypothesize that a lack of internet access, lack of time, and the difficulty of determining which websites are trustworthy will be the most prevalent obstacles to use of the internet by ranchers. By examining these questions and hypotheses, we hope the research will aid in planning future outreach and information dissemination efforts in Colorado and Wyoming.

Language
English
Resource Type
Text
Document Type
Conference Proceedings
Conference Name
SRM Orlando, FL