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On the Ground • The designation of jaguar critical habitat in April 2014 in southern Arizona and southwestern New Mexico created concern for livestock ranchers in the region. • We interviewed ranchers to understand their concerns with the jaguar critical habitat designation and their attitudes toward jaguars, wildlife conservation, and resource management in general. • Ranchers we interviewed were concerned about direct impacts of designated critical habitat on ranching, as well as possible alternative agendas of critical habitat advocates and issues specific to the borderlands region. • The ranchers were less concerned about the presence of jaguars but were more concerned about possible limiting effects of the Endangered Species Act (ESA), distrust of government entities, and litigious environmental groups. • To maximize effectiveness, government agencies should work to foster trust in the ranching community, be cognizant of sensitive issues specific to the region that may challenge endangered species conservation goals, recognize the opportunity to work with ranchers for endangered species management, and provide outreach about implications of the ESA. The Rangelands archives are made available by the Society for Range Management and the University of Arizona Libraries. Contact lbry-journals@email.arizona.edu for further information. Migrated from OJS platform March 2020