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Native plants and seeds are increasingly sought after by federal, state, and private land managers in Nevada and on rangelands throughout the intermountain west. Native plant materials are believed to increase the likelihood that restoration and post-fire rehabilitation projects will be successful at restoring desired ecological function. We will examine the demand for native plant materials in Nevada for the 10-year period 2005-2014 and identify challenges to the development of a robust native seed industry in Nevada related to the level and variability of demand.