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Agricultural technology (AgTech) offers significant opportunities for enhancing productivity and sustainability in rangeland grazing systems; however, its adoption to date has been limited. This study examines factors influencing the adoption and sustained use AgTech among Central Queensland beef producers. Through semi-structured interviews with 15 beef graziers, we explore how producers' motivations, experiences, and perceptions affect their engagement with AgTech. Thematic analysis illustrates that adoption and continued use of AgTech are more likely when it enhances a producer's feelings of competence, is positively regarded by peers, and is considered a viable financial investment. Conversely, challenges in these areas often lead to low implementation or discontinuation. These insights can inform strategies to improve AgTech development and integration, ultimately enhancing the resilience and sustainability of extensive grazing systems.