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The Ecologically Sustainable Rangelands Management (ESRM) process has evolved over the past 17 years, from a federally funded Western Australian Natural Resource Management (NRM) project to a commercial service available to land managers across the Australian rangelands. At its core is collaboration and innovation to deliver positive NRM outcomes for areas that are subject to multiple management motivations. To date, the process has delivered over 120 management plans for areas under pastoral, mining, indigenous and conservation management. The plans represent over 23,200,000 hectares in Western Australia (WA) alone, which equates to 10% of WA rangelands and 27% of the WA pastoral estate. ESRM is now the dominant environmental planning process within the WA rangelands, and the program is being extended to other states. Grounded in science, the process maps and documents a land manager's own ideas and goals for the management of an area, and devises strategies and activities to help them achieve those goals, while maximising the positive NRM outcomes for the area. Where stakeholders have conflicting management ideas and goals, the process allows for frank discussions and identification of commonalities to generate a strategy that provides a sound compromise for all, whilst working within accepted best practice NRM frameworks. The process incorporates well-proven rangelands management with emerging technology to deliver a whole-of-landscape plan that is practically implementable. This paper will outline the ESRM process, and how it promotes a collaborative approach to sustainable land management to maximise positive NRM outcomes while improving productivity and profitability.