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A formal needs assessment survey related to the Integrated Pest Management Program in Nevada identified two critical needs: 1) the identification of the highest priority weeds in each county, and 2) the need for knowledge regarding effective control methods for these weeds. The first need was met using a program titled "Weeds to Watch" in which the highest priority weeds for each of Nevada's 17 counties were identified and publicized using various media. This program is part of the current effort to meet the second need. In this three year program, which began in 2013, one of the 25 weeds of highest concern is featured in a monthly article published in the top two agriculture magazines in Nevada. Each article includes a series of color photographs of the target weed, a paragraph on the typical habitat where the plant is found, a section discussing plant biology, and an extensive discussion of recommended control approaches including cultural, mechanical, biological and herbicidal methods when appropriate. Each article was distributed in 9,000 print copies and potentially viewed by approximately 30,000 electronic hits each month. This program represents a partnership between University of Nevada Reno Cooperative Extension (UNCE) and two private media companies with UNCE obtaining widespread distribution of educational materials and the media companies providing their readers desired articles at no cost. A formal evaluation effort is planned following the conclusion of this program to determine the educational impact and contribution to advancing the goals of the IPM program in Nevada.