Often there is a time lag between the generation of new scientific knowledge and its application on the landscape. Researchers are routinely taught to present their findings using specialized language, though technical terminology and formats may be less accessible to managers. Natural resource managers, scientists, and decision-makers must communicate effectively to achieve sustainable management. However, it is unclear that we fully understand the most effective communication techniques for management-oriented audiences. It is critical that we adopt communication techniques that support reception of emerging science. Based on data collection from scientific and managerial sources, we present communication techniques that enhance audience receptiveness to technical and scientific information. We examine the influence of value-loaded language on audience receptiveness to provide recommendations for effective outreach approaches. Our findings suggest that the use of value-based language (e.g. "positive" or "negative" primers) to introduce technical information leads readers to develop stronger reactions to technical information. Audience background (e.g. production or policymaking experience) also influences individuals' responses to value-laden language. Traditional "neutral" presentation of scientific concepts may hinder, rather than support, adoption of new concepts and technologies. Audience values and training influences the most effective language approach in presenting technical information. We draw from survey data and existing literature to provide practical suggestions for communication for researchers, managers, and students interested in improving communication effectiveness. Ultimately, scientists must learn to employ non-neutral language to more effectively deliver outreach to attain extension applications of their science.
Oral presentation and poster titles, abstracts, and authors from the Society for Range Management (SRM) Annual Meetings and Tradeshows, from 2013 forward.