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When it comes to science communication, social media use can be an overwhelming topic. It's clear that as we move away from primarily one-way communication models, social media can be a helpful tool for engaging directly with various communities. But, once you've signed up for the accounts, what comes next? How much time should you invest in what can be a never-ending stream of content and conversation? One guiding principle that can be helpful is strategically investing in social media with an eye toward relationship-building. In this session, we will talk about some conceptual ideas of community engagement using social media, but we will also get into the nuts and bolts of building online networks, from content development to using social media as a listening tool to how to effectively manage your accounts (and energy) through lists and other management strategies. It's helpful to know that social media presents an opportunity to experiment with science communication and outreach; finding what works for yourself and your goals is an ongoing process.