Rangeland professionals know a lot about rangeland ecology and management, but not about marketing, especially online communication. Online communication is here to stay, investing time now to learn more about it will prepare you for the future.  

Explore the guide. This guide will outline strategies to better understand your target audience, help create relevant and engaging messages always with a call to action, and share best practices for communication channels and writing styles.

The Guide

• What are you saying? Building a communication roadmap to effectively share rangeland knowledge [Poster Presentation]. Society for Range Management Annual Meeting 2024, Sparks, NV.
• What are you saying? Building a communication roadmap to effectively share Extension knowledge [Poster Presentation]. Arizona Cooperative Extension Conference 2023, Tucson, AZ.
• The UX CookbookThe User Experience Cookbook provides quick access to resources for understanding your audience through empathy maps and personas. 
• How to Write More Effective Email and Web Content and handout
• How Users Read on the Internet
• Writing Styles - Did you know that people find what they are looking for more easily when websites have fewer words? And when sites break up paragraphs with lists and headings
• Nonprofit Marketing Guide and How Rangeland Professionals Are Becoming Great Communicators