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The presentation is based upon the well-established need for a culture-centered approach when building communication infrastructures with American Indian communities. The culture-neutral, culturally sensitive, and culture-centered approaches are highlighted, with culture-centered approaches identified as the essential element for building a longterm relationship between external entities and local tribal communities. The longitudinal development of the communication infrastructure enacted on the Standing Rock Sioux Reservation in conjunction with the Renewal of the Land Project supported by the USDA is detailed in the presentation, including: initial talking circles with tribal elders, oral surveys with local ranchers, interaction with extension agents, and surveys involving members of the eight districts on the reservation. The results of current research efforts including focus groups of young adults at Sitting Bull College, along with follow up surveys from district residents will be shared, identifying perceptions of the project, project personnel, and preferred communication channels and ethical approaches.